Atelier des Fleurs Immortelle

Drawing on this wide variety of natural bouquets, the House of Chloé has collaborated with renowned perfumers to create the Atelier des Fleurs line. Although each fragrance has a unique signature rooted in the perfumer’s memory, they are designed to work in harmony in endless combinations.

This prestigious collection of complementary perfumes introduces Immortelle, an Eau de Parfum crafted from a flower brimming with a vital energy that bestows nature with a sacred dimension. Formulated with 100% natural-origin fragrance, this perfume for women reflects Chloé’s commitment to reducing its environmental impact.

The immutable Immortelle, or Everlasting Flower, has been viewed for millennia as a symbol of eternity. Perfumer Caroline Dumur has sought to capture its scent as it is enjoyed in nature, along the paths leading to the beaches of the Mediterranean. Its warm, solar notes contrast with a slightly salty accord, creating a fresh perfume that can be imagined as a stroll among the dunes, where the aroma of greenery melds subtly with sea spray.

Each fragrance comes in an elegant pleated glass bottle, topped by a cap with the rough texture of carved rock. The design has been created in a more responsible way thanks to the use of lower-impact materials: 15% of the glass from the bottle is made from recycled materials and the paper used for the box and label is 100% recycled, meaning that it is sourced from sustainably managed forests.